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Max Headroom

January 29th 2009 22:00
max headroom 80s


To the M-M-M-Max

This guy has to be one of the most iconic and thoroughly 80s characters ever invented, few have embodied the culture of the time so well.

Max was played by Canadian Matt Frewer, where he started off in the UK hosting his own music video show, and his seemingly ‘futuristic’ appearance and quick wit soon garnered the attention of the whole world.

He eventually scored various hit television shows, a movie and a billion different ads.

Coca-cola took on Max as their own, and he soon became the face of their notorious New Coke franchise with his catch-phrase "Catch the wave!"
Although New Coke died the horrible and agonising death it deserved, Coke claims Max was one of their most popular campaigns ever – but we’ll talk more of that classic 80s beverage some other time…

I thought the guy was pretty futuristic and cool with his shades and smart ass wit, but like a lot of people, Max Headroom eventually drove me freakin’ nuts with his annoying stuttering voice and repetitive talkback.

max headroom incident
The most notorious Max Headroom event was actually conceived by pirate broadcasters in the cult-famous ‘Max Headroom pirate broadcast incident’, which was a television signal hijacking intrusion in Chicago, Illinois, on the evening of November 22, 1987, where an an intruder was successful in interrupting two television stations within three hours.

The pirate broadcaster suddenly appeared dressed as Max Headroom during a broadcast of Doctor Who (in the 2nd incident) and could be heard over distorted audio to be jeering and insulting local newspapers and other media, and even holding up a Pepsi can while crying Max’s slogan.

The hijackers moved a sheet of corrugated iron around to replicate Max’s animated background. And the broadcast ended after about 90 seconds, in which ‘Max’ was being spanked by a fly swatter. The film can still be found around the internet.

The incident made international news but the CIA never tracked down the hijacker or his accomplices

Max 'goes to Australia' in this classic 80s Coke ad


"How can you tell a network executive is lying? His lips move!"


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Comments
4 Comments. [ Add A Comment ]

Comment by Spike 2

January 30th 2009 01:39
Egad, it's been a long time since I saw Max! You know he was originally from the film 'Max Headroom' where a computer dude invented him to replace the reporter Matt Frewer played (because they wanted to kill him)? And do you remember the Art of Noise masterpiece with Max - Paranoimia? Brilliant stuff.

Comment by Bryn

January 30th 2009 07:14
I remember the original pilot feature where he gets knocked on the head from a car park sign that reads "Max. Headroom 2.3m" and network execs think it means he's got 2.3 million viewers ...

Then I used to watch the video clip show religiously every week, late night on Fridays. You'd see some freaky-deaky music clips, like Severed Heads and other like-minded underground artists.

I think I have some episodes taped on VHS somewhere gathering dust ...

Comment by James Rickard

February 1st 2009 20:42
Whoa! I was thinking of Max just the other day. Wasn't there a short lived program or maybe movie about Max Headroom and he got the name after some kind of accident and the last thing he saw was a sign saying "MAX HEADROOM 23 FEET???

Remember folks, this is the internet and sometimes we're off base!

Comment by Lilla

February 1st 2009 23:12
Hahah Jarrah, I have to echo James here, Whoa! I was just thinking of Max the other day too... talk about group consciousness and the unity consciousness grid!

He was just such a great character and like Bryn I can remember watching him each week, as well as his premiere accident scene... *lol* how he managed to thrill us all with his new definition of *cool*...

Great post!

Lilla ...

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